Artificial Lagoons
A'amal Group and Crystal Lagoons come together to provide the world's best artificial lagoons. Whether for entertainment residential or commercial purposes, these lagoons are set to change your project's entire look.

A'amal Group & Crystal Lagoons
Crystal Lagoons is a multi-national company that has developed an innovative concept and technology to transform any destination in the world into an idyllic beach paradise. The patented, state-of-the-art technology enables crystalline lagoons of unlimited sizes to be built, surrounded by palm trees and white sandy beaches, transforming cities all over the world into tropical paradise.
Along with Crystal Lagoons, A'amal Group aims to provide the most innovative crystalline lagoons that create the ultimate water destination for tourism, public events, and more in the Kingdom of Saudi Arabia.
To learn about A'amal Group and Crystal Lagoons' collaboration, download our Artificial Lagoons profile.
Services
Public Access Lagoons (PALâ„¢)
Destination Creation
Urban revolutions / New meeting point destination.Â
Provides idyllic beach life anywhere in the world just minutes from home.Â
Attracts a high number of visitors, up to 1 million annually.Â
Suitable for all ages.Â
Engages the community.Â
Enhances/revitalizes the whole submarket.
FinancialÂ
Greatly accelerates and generates sales and increases property value.Â
Makes otherwise unviable projects feasible.Â
Boosts project densities.Â
Generates a competitive edge that greatly hedges nearby competition.Â
Boosts retail and commercial foot traffic.Â
Revenue GenerationÂ
Generates revenue through ticketed lagoon entrances and/or special programmatic activities within the lagoon.Â
Value creation to existing and surrounding sites.Â
Boosts retail and commercial foot traffic.Â
Conversion of vacant/underutilized sites to profitable enterprises.Â
Ongoing high customer retention.Â
Substantial job creation.Â
Year-Round Beach Life
The new Crystal Lagoons® Hot Reef proprietary technology makes it possible to keep the bathing area warm like the tropical seas (±82°F / ±28°C) at a low cost, providing the perfect water temperature during the summer while also extending the lagoon’s use during the winter months.
Versatile SolutionsÂ
Creates a stunning destination for any project type.Â
Unmatched amenity that differentiates residential developments from their competitors.Â
Attracts a high number of visitors and greatly boosts client retention and loyalty.Â
Can be combined with the PALâ„¢ programming and business model.Â

Real Estate Lagoons
Market Trends
Cities are crowded and the search for a better quality of life has become a top priority for citizens. Waterfront projects have always kept their reign in the realm of quality of life, and therefore, price premiums.Â
Mixed Use / CommercialÂ
The addition of a lagoon to a mixed-use development or Town Center can create a unique focal point and instant landmark. Retail will benefit from the increased foot traffic and retention of patrons who come spend the day on the beach.Â
Masterplanned Community
In residential developments of single-family homes, a crystalline lagoon can act as the grand development amenity to generate community interaction and competitive advantage over neighboring developments.Â
Amenity Center
Beach Area
Water Sports / Pier
Fitness Trail / Promenade
Park Space
Hospitality
Given its unique place-making attributes and stunning views, a crystalline lagoon can transform almost any site into a resort destination simultaneously boosting key rates and occupancy.Â
All Key Basic Real Estate Components
Grand Public Park Space with Retail BelowÂ
Hospitality
First Row Hotels Experience
According to an analysis conducted using STR data, first-row hotels experience significant added value compared to second-row or inland hotels when it comes to room revenues, food and beverage spending, and overall hotel profitability.
Masterplan and Lagoon Activation
Given its unique place-making attributes and stunning views, a crystalline lagoon can transform almost any site into a tropical resort destination, simultaneously boosting key rates and occupancy.

Building Artificial Lagoons and much more...
While A'amal Group and Crystal Lagoons' partnership allows the building of state-of-the-art artificial lagoons, A'amal Group goes beyond that. Our collaboration with other innovative companies allows us to include floating parks, the addition of artificial waves and beach clubs to the artificial lagoons, providing a complete lagoon experience for all purposes.Â
Beach Clubs
Rrenowned for developing and operating lifestyle hospitality experiences. With a presence in multiple countries, SHG owns and operates Hotels, Restaurants, Beach Clubs, Nightclubs, Fitness Centers and more.
A'amal Group provides world-class beach clubs and other entertainment facilities for our artificial lagoons. These services and facilities give a new dimension to the artificial lagoons taking them to the next level.

Floating Parks
We have a commitment to quality, integrity, safety, and innovation. The company's success, rooted in ingenuity, a passion for water, and a culture of continuous learning, reflects a dedication to providing the highest quality and service.Â
A'amal Group brings Floating Parks to our thriving artificial lagoons. These Floating Parks will enhance artificial lagoons and elevate an experience that is already out of the world.

Artificial Waves
We help hotels, resorts, waterparks, municipalities, and mixed-use developments provide access to surfing with an unparalleled surf experience.Â
A'amal Group opens fresh ground for entertainment possibilities by installing artificial waves in our artificial lagoons. The waves open endless possibilities for water sports, surfing, and more.

Discover more about A'amal Group and Crystal Lagoons by
downloading our Artificial Lagoons profile.